Designing a brand can feel like an elusive concept. Leaving business owners feeling like they're trying to pluck a fuzzy, moving target out of thin air & shape it into a smooth golden egg.
Leaving them frustrated.
We believe four is the magic number. Any brand can be directed to clarity, through pragmatism & the power of four.
How much time are you wasting by not using a proven framework to establish your brand? Worse yet, how much money are you losing because of confused messaging?
The “secret sauce” of branding shouldn’t be reserved for Fortune 500 companies with large budgets & access to the biggest creative agencies.
At Theory Four™ we remove the guesswork in creating brands that perform to a gold standard.
We want to leave the world in a better place than we found it by using strategy & design to develop international brands that brim with altruism, nurturing a better tomorrow.
You still have a business to run, we respect that. Our sessions start an hour after your business day begins. Start at 8? We go at 9. Start at 9? We kick off at 10. This gives you a chance to answer any pressing emails and direct your teams, before we start.
You might’ve attended workshops in the past, but not like this. We ask you turn up “empty”. With a clear mind. No preconceived notions. Allow ideas to come naturally. There are no wrong answers, just collaborative thinking.
Part of turning up empty means avoiding distraction. This is why we ask for devices to be kept to a minimum. No laptops or tablets. Phones only, kept in your pocket unless a call is urgent. A notepad and pen is encouraged.
We’ll time box discussions and exercises accordingly to keep a cadence that allows us to deliver in 4 days. That might mean ending a discussion prematurely. Note the thought down and come back to it later on.